What do you need help with?
Not enough website leads? You have a words problem.
I write persuasive words that sell your offer in a way people 'instantly get', because when you're not face-to-face, the words must carry the whole pitch, simply and fast.
Not ready yet? Keep reading to learn more!
When your would-be customer doesn't get what you're selling...
"Poorly written website copy contributes to a low conversion rate, which is the percentage of visitors who take a desired action, like making an enquiry or filling out a form."
ref Damteq
"Website copy is a crucial part of first impressions, which are often related to overall design and presentation."
ref: Delivered Social
"You feel like you're talking to a friend, not a salesperson trying to meet a monthly target".
Ste,
CEO of SG Home Improvements.
I've helped more than 250 clients
Hi. I’m Jose, and I’ve been building and optimising websites for more than 20 years for small businesses across multiple industries.
I spent five years in e-commerce, writing and refining product and sales pages for 250+ stores in 21 countries — including a few big-money shops where the wording had to earn its keep. Later, at WriterZen (a global marketing platform), I created training used worldwide and hosted digital-marketing webinars. Behind the scenes I wrote sales pages and funnels — one launch brought in $125,000 in 14 days.
Here's what you get when you work with me
WORDS THAT SELL
Sales-focused pages that pass the 5-second test — punchy headline, fast proof, clear next step → so people act now → which means more enquiries and booked jobs.
MARKETING MATERIALS
Hard-hitting headlines, offers and proof with one obvious call to action → so strangers understand and respond → which means more calls and footfall from every print run.
ZERO MONTHLY FEES
High-converting listings — sharp titles, benefit bullets, objection-busting story → so shoppers choose you → which means more add-to-carts and fewer returns.
PRODUCT DESCRIPTIONS
High-impact product pages — benefits first, features/specs next, sizing clear → so buyers feel confident → which means more sales and fewer returns.
QUOTES & PROPOSALS
Persuasive quotes — value explained, options framed, risk removed, next step obvious → so it’s more than just a price → which means more “yes” replies at proper rates.
SPOKEN SCRIPTS
Powerful, speakable words that sound like you → so you deliver with confidence → which means your message lands and people act (or remember).
Here's how to get started with The Words-That-Sell Service.
Start Here
Email me and describe what you need. Every job is different, so there's no point using a one-size-fits-all form.
The Convoe
Once we engage, we'll chat over what's required. This helps me gather the information I need.
The Quote
I get to work, crafting words that sell.
The Launch
Your new materials are ready for you to publish.
Your Words That Sell Quote
THIS TAKES ABOUT 90 SECONDS
I need to check a few things to see how best to tackle your project.
Hear it From Other Business Owners
Emma Clarke
Presenter of BBC Radio 3's Saturday Breakfast show, writer, voice actor, composer, business mentor, Royal Northern College of Music PhD
"Jose is brilliant to work with. He takes your brief, asks you some questions to ensure you both fully understand what's needed and then gives you a neat solution - and in super quick time. I can't recommend him highly enough."
Joy Wilson
Instructional Designer with significant experience of needs analysis, scoping, storyboarding, designing and developing impactful blended learning programmes to develop, skills knowledge and performance improvement.
"Many people provide services to my business, however Jose is the service provider that has taken the time to understand and can now respond appropriately at speed and therefore adds significant value. He has taught me so much, and has never been precious with his knowledge. this has made me independent in so may ways and has also given me the courage to try and test new ideas, knowing that I have awesome support and mentoring to reason with me when get a little too ambitious.......
Self sufficiency and independence is key for a one person business, as is creativity, he gets this and is a key contributor to the survival and evolution of my business.......
I now have the confidence to plan new initiatives and receive advice from someone who understands my business and can engage in a useful strategy discussion that contributes to its future... thanks Jose."
Ste Gilboy
Owner of SG Home Improvements and Wigan Composite Doors.
"Jose has built 2 websites for my business over a few years, he as marketed and done the seo on these sites also, keeping me up to date of the progress at all times.
He as helped me with social media and I can honestly say without the expertise of Jose my business would not have done so well.
Before I was introduced to Jose I was spending money on newspaper advertising at a silly rate and was not seeing anything back in return, now I can gladly say with a smile on my face i am. I would definitely recommend Jose's skills and knowledge."
Endorsed by Professionals
Pricing Plans
Guide prices below — request a quote for your exact price (24h).
Web Page Copy*
£1,000
Turn your page into a sales page
Product Listing
£250
Amazon / eCommerce
Marketing Material
£TBD
Anything written
* Copy = the words on a sales page or offer. Also known as sales copy, or copy.
* Stock images if applicable (maximum of 5) do not include product images, or images that represent your business (such as vehicles, offices, etc).
Your Words That Sell Quote
THIS TAKES ABOUT 90 SECONDS
I need to check a few things to see how best to tackle your project.
Pretty site, weak words — the expensive mistake that costs thousands...
Brand Representation: Good copy helps to build confidence and inspire trust in potential customers, which is essential for any business.
ref Recognition Creative
Shopping Cart Abandonment: Over 90% of consumers abandon online carts due to factors like poor product descriptions.
ref: Retail Dive
Trust & Repeat Business: 86% of respondents stated they would be unlikely to make a repeat purchase from retailers with inaccurate product information.
ref: Retail Dive
38% of people would stop engaging with a website if the content or layout was unattractive.
ref: Wix
FAQs
How fast is the turnaround?
Most core pages (home, services, about, contact) are drafted in 3–5 working days once I have all the information to start. Smaller items (leaflet, product page) are quicker.
How many edits do I get?
Two quick edit rounds are included.
Will it sound like my business (not generic)?
Yes. I use your words, your examples, and your offers — just clearer and more persuasive using proven copywriting formulas.
Is this SEO?
No. This is conversion writing — words that make people confident enough to contact you. (I’ll keep headings and structure search-friendly, but I’m not selling SEO.)
Do you only write websites?
I also write leaflets/flyers, Amazon listings, product descriptions, quotes & proposals, and spoken scripts (presentations, videos, eulogies/obituaries, voicemail). Basically, anything that can be written.
Can you add the words into my site?
If I’m building your site, yes — I place everything for you. Otherwise, you get clean docs ready to paste (I’ll label which block each bit goes in).
Who owns the words when we’re done?
You do — full ownership on final payment. No licences, no monthly fees.
What do you need from me to start?
We'll hop on a call so I can ask questions, but as a guide: basics about your services, a couple of examples/prices, and how you want people to contact you. That’s it — I’ll do the heavy lifting.
Do you work with technical/complex services?
Yes. I specialise in turning complex offers into simple pages — without dumbing them down.
How do I get a price?
Request a quote — you’ll get a custom price usually within 24 hours. No contracts. No monthly fees.
You're one clear message away from more enquiries.
When the message isn’t clear, people bounce and call your competitor.
I’ll write clear, persuasive words that pass the 5-second test and get you the call.
Your Words That Sell Quote
THIS TAKES ABOUT 90 SECONDS
I need to check a few things to see how best to tackle your project.